Tag Archives: corporate communications

Is everybody out there?

What’s the biggest way social media and online culture is changing how companies communicate? Exclusivity is history.Whatever message you’re delivering, know that every shareholder, stakeholder and critic is within earshot
By Jim Middlemiss
August 24th, 2014

When Bombardier Inc. launched the maiden flight of its CSeries jet last September, the company broadcast the three-hour-plus event in a live, bilingual webcast that was more Canada AM than a traditional corporate video. Held outdoors at the Mirabel airport … Continue reading

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Extreme communicating

Companies are always talking to investors, employees, customers and the media, but it’s what they say and do in a crisis that people remember
By Celia Milne
June 18th, 2012

It’s not what happens that’s important, it’s how you handle it. This old adage certainly rings true for issuer communications and investor relations in urgent and unexpected situations. Take U.S. electronics mega retailer Best Buy. Failure to address a festering … Continue reading

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