Tag Archives: Brian Dunn

Extreme communicating

Companies are always talking to investors, employees, customers and the media, but it’s what they say and do in a crisis that people remember
By Celia Milne
June 18th, 2012

It’s not what happens that’s important, it’s how you handle it. This old adage certainly rings true for issuer communications and investor relations in urgent and unexpected situations. Take U.S. electronics mega retailer Best Buy. Failure to address a festering … Continue reading

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