Category Archives: Summer Report

Directors: ready for their close-up

Not long ago, the subjects of communications strategies and boards of directors' duties would rarely even appear in the same sentence. Today, as boards’ visibility and shareholder scrutiny increases, a growing number of directors are finding communications counsel and training are becoming essential to their jobs
By Celia Milne
June 19th, 2013

Excellence in communications strategy and implementation has long been management’s purview. Savvy businesses have an ongoing commitment to corporate communications, investor relations and transparency. The smarter they communicate their messages and the more acutely they listen to stakeholders, the fewer … Continue reading

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Extreme communicating

Companies are always talking to investors, employees, customers and the media, but it’s what they say and do in a crisis that people remember
By Celia Milne
June 18th, 2012

It’s not what happens that’s important, it’s how you handle it. This old adage certainly rings true for issuer communications and investor relations in urgent and unexpected situations. Take U.S. electronics mega retailer Best Buy. Failure to address a festering … Continue reading

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Two teams, many audiences, the same message

SPECIAL REPORT ON INVESTOR RELATIONS AND CORPORATE COMMUNICATIONS: One size never fits all. But when it comes to to the parallel practices of corporate communications and investor relations, coordination has never been as critical
By Celia Milne
June 25th, 2011

If you think of the way your company manages corporate communications and investor relations, does the following anonymous account sound familiar? I am director of corporate communications and manage a corporate marketing communications group. We do product advertising for the … Continue reading

Posted in Features, Summer Report, Top Stories

The do’s and don’ts of corporate social media

Sidebar to "Communicating at the speed of now"
By Celia Milne
June 25th, 2010

There are a lot of misconceptions about social media. Mark Evans, principal with ME Consulting, a digital marketing and social media strategist, offers these dos and don’ts for any company planning its next step. Don’t • Don’t look at social … Continue reading

Posted in Summer Report

Communicating at the speed of now

Corporate communications is an evolving challenge for public companies. Try these expert strategies to stay in control and on message
By Celia Milne
June 25th, 2010

Corporate communications practice is constantly evolving. Some days, it evolves more than others. Feb. 13, 2010, was one of the latter, at least for those in the American air travel industry. That’s the day news broke that funny, feisty American … Continue reading

Posted in Summer Report